Real
Estate Confronts Reality (Printed Book)
Tom Dooley, Stefan Swanepoel and Michael Abelson
(November 1997)
The “Confronts” series was born with
the publishing of Real Estate confronts Reality. This
was the first “trend” book in about a
decade and quickly became a widely acclaimed guide
to change and the future. Since then few books, if
any, have enjoyed such a large impact on the real
estate industry.
As its title indicates, the book challenged the
various hard realities that were impacting or on the
verge of impacting the real estate industry. For the
first time a book proclaimed that “Traditional
real estate was dead,” and that the industry
needed to get their act together if they wanted to
prevent outsiders taking over their industry. A lot
has happened during the last seven years and many
of the predictions, scenarios and trends outlined
have indeed materialized, and in some small way this
220-page book contributed to preparing the industry
for the 21st century.
This book is SOLD OUT and no longer in print.
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