Questions:
- Not sure how to use Social Media to generate more business?
- Want to learn how to better use Facebook, Twitter, LinkedIn & YouTube?
- Struggling to find enough time?
- Question the ROI?
The Shift:
Communication, collaboration, networking, marketing and sales—as we knew them last year—will never be the same again.
Our lives are being radically and exponentially changed by Social Media and Social Networks.
The Solution:
Use the trusted source you already know.
Swanepoel has for the last two decades written over 15 quality books, whitepapers and reports about Trends, Change, Technology and Business Models including the annual Swanepoel TRENDS Report.
Now he is also covering the exciting and fast pacing world of Social Media and Networking. Stefan personally active on over 10 Social Media sites and has over 20,000 friends, fans and followers on Facebook, Twitter and LinkedIn – so he knows Social Media. Together with Mel Aclaro, a strategic catalyst for social content and online education, they have now created a 120 page step-by-step Social Media Field Guide for Real Estate Professionals.
Topics Covered include:
- The Connectivity and Communication Revolution
- Early Social Networks and now Modern Social Media
- Social Networks, Video Sharing and Social Bookmarking
- Micro Blogging Sites
- Real Estate Social Media Networks
- Where to Start?
- Determining the Landscape and Your Motivation
- How to Conduct Yourself in Social Networks?
- Rules of Engagement
- Collaboration and Other Tools
- Managing Your Time
- Measuring Your Success
- Hubs-and-Spokes Framework
- Outposts and Listening Posts
- Using Your Blog Effectively
- Components of Listening Posts
- Manual Queries, RSS Feeds and Monitoring Services
- The Longtail
- Tying it all Together
- ROI
- The Social Media Orchestra
- Finding Social Balance
- A 10-Day Step-by-Step Implementation Plan
Don’t Miss the Revolution:
Uncover the secrets to creating and strengthening your online persona, building a large following, mastering the most important Social Media and establishing a legitimate online marketing channel.
Publication Date : October 16th, 2009
Publishers website : www.RealEstateBooks.org
