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About the SP200


The SP200 (Swanepoel Power 200) is the definitive ranking of residential real estate’s top leaders produced and published annually by the Swanepoel T3 Group. We invest over 600 hours of research, hold countless internal debates, perform a deep analysis of numbers and organizational charts, and sincerely reckon with what power actually means to produce the report each year. Leaders are evaluated based on their personal influence, tenure, office, decision-making power, the financial resources at their disposal, their company or organization's industry significance and geographic reach, and public announcements about pending changes.

Following this thorough research and review process (see high-level nomination and research process on this page), selected individuals are then allocated into one of the following categories according to their primary duties and responsibilities:

SP200 Corporate Executives - CEOs and other C-Level executives who hold senior positions with national franchises, referral networks and other collective groups.

SP200 Power Brokers - Brokers, owners and senior managers of residential real estate brokerages, whether independent or affiliated with a franchise or network.

SP200 Technology Executives - Founders, board members and senior executives engaged with technology companies that primarily serve residential real estate brokerage companies.

SP200 Association/MLS Leaders - Leaders and senior executives of Realtor associations, real estate societies and institutes and MLS companies. MLS executives are included here as the relationship between Realtor associations and MLSs is strongly intertwined regardless of ownership.

SP200 Women Leaders - Women who have reached the highest level of leadership in the residential real estate industry.


In addition to the SP200, we also analyzed those who were not ranked on the SP200 list but still wield significant power in the real estate brokerage industry.

SP200 Trendsetters - Innovators, dealmakers and movers-and-shakers who during the last year that made noteworthy impact.

SP200 Emerging Leaders - Those 40 years or younger as of January 1, 2017, who we believe are the most likely leaders in our industry in the not too distant future.

SP200 Social Influencers - Real estate leaders who have established a strong voice on social media, influencing audiences inside and outside the industry.

SP200 Outside Powers - Professionals and government officials who do not derive their primary source of income from residential real estate, but still have a vast sway in the residential real estate industry.

Notable Changes in 2017 since Last Publication


  • For the first time a technology leader – Spencer Rascoff – has reached the No. 1 slot. It is a testament of the enormous power Zillow Group has over the industry and the growth it has enjoyed in the past year.

  • Gary Keller, the co-founder and power behind Keller Williams Realty International, has moved to the No. 3 spot reflecting the company's rise to the world's largest real estate company by agent count and a top-three player in just about every other metric as well.

  • Amy Bohutinsky, chief operating officer of Zillow Group, has reached the top 10, the first woman to do so. Her ascension accompanies her firm’s immense wave of success in 2016 and her role in it. Women now make up 21 percent of the list.

  • Charlie Young's move from CEO of ERA Franchise Systems to CEO of Coldwell Banker Real Estate within the Realogy Franchise Group earns him his first top 20 slot.

  • The family trio managing Windermere Real Estate – Geoff Wood, Jill Jacobi Wood and OB Jacobi – continue to do great things in growing this west coast brand.

  • John Peyton, a transplant from the hospitality industry and the newly appointed president and chief operating officer of Realogy Franchise Group, leaps into the top 25.

  • Matt Widdows, founder and CEO of HomeSmart International, an innovative agent “flat-fee” brokerage, led his firm through a impressive year and has positioned it for a huge expansion.

  • Brad Inman, founder of influential industry trade publication Inman, had his best year ever, growing his readership and event business immensely.

  • Sue Yannaccone, skyrockets into the top 50 and becomes one of the most powerful women in real estate with her appointment as CEO of ERA Franchise Systems.

  • Hoby Hanna and Chris Raveis, two next-generation leaders, both jump into the top 100 with their respective appointments as presidents of Howard Hanna Real Estate and Williams Raveis Real Estate. These two dynamic leaders will be around for many years to come.