SP200 Corporate Executives

A subset of the main SP200 List, the SP200 Corporate Executives list acknowledges executives who predominantly oversee corporate franchise brands or real estate networks.


Richard Smith
Chairman, CEO and President
Realogy Holdings Corp.

Smith has led Realogy, the global leader in global leader in residential real estate franchising and brokerage, for the last 19 years, and year after year, that he keeps it on a steady, dominant track. The firm operates the nation’s largest brokerage and seven major brands representing over 270,000 agents and rakes in over $5.7 billion in annual revenue.

Overall Rank: 2


Gary Keller
Co-Founder and Chairman
Keller Williams Realty Intl.

Keller is the mastermind behind Keller Williams Realty, which grew to 152,000 agents in 2016, making it the world’s largest real estate brand by agent count. He has played a pivotal role in real estate’s evolution as head of the brand, whose agent-focused, commission-cap business model has attracted agents across the globe.

Overall Rank: 3


Ron Peltier
Chairman and CEO
HomeServices of America

Peltier is responsible for guiding HomeServices of America into its place as the nation’s second largest real estate conglomerate with over 26,300 agents in 479 offices and over $79 billion in annual sales. He took the helm at the firm’s inception in 1999 and has grown it into a powerhouse; it brought in a profit of $179 million on $2.2 billion in revenue. through the first nine months of 2016.

Overall Rank: 4


Dave Liniger
Co-Founder, Chairman and CEO

Liniger, who co-founded RE/MAX in 1973 with his wife, jumped back into the saddle as CEO in 2015 to spectacular results. The public firm, which has more than 110,000 agents in 95 countries and territories who do over 1 million annual transactions, saw its market cap more than double in 2016 to above $1 billion.

Overall Rank: 5


Alex Perriello
Realogy Franchise Group

As CEO of Realogy Franchise Group (RFG), Perriello has one of the highest profiles in the real estate industry. He is the right-hand man of Realogy Chairman, CEO and President Richard Smith. Reology’s brands include Coldwell Banker Real Estate and Coldwell Banker Commercial, Century 21 Real Estate, Better Homes and Gardens Real Estate, ERA Franchise Systems, Sotheby’s International Realty and ZipRealty.

Overall Rank: 7


John Davis & Chris Heller
Keller Williams Realty

Picked to co-lead the global franchising giant in 2015, Heller and Davis have executed Gary Keller’s vision and grown the firm into the world’s largest brand with over 152,000 agents. They oversee nearly 800 offices around the world that do do approximately 950,000 transactions and over $260 billion in annual sales.

Overall Rank: 12


Geoff Lewis

Lewis joined RE/MAX in 2004 as general counsel and, after several promotions, became president in May 2015. In this position, he oversees a brand that over 110,000 agents in 95 countries call home. He played a part in RE/MAX’s banner 2016, which saw its market cap almost double from March to $1 billion.

Overall Rank: 14


Rick Davidson
President and CEO
Century 21 Real Estate

As head of the iconic global real estate franchisor Century 21 Real Estate, Davidson guides a network with more than 106,000 agents in approximately 6,900 offices in 78 countries and territories who do over 400,000 annual transactions. Before taking the helm in 2010, Davidson served as chief operating officer for Coldwell Banker Real Estate.

Overall Rank: 15


Phil Soper
President and CEO
Brookfield Real Estate Services

Soper runs Canada’s largest real estate franchisor and owner-operator in Brookfield Real Estate Services, which has over 300 franchisees, 689 offices and more than 18,000 agent affiliates under the Royal LePage, Royal LePage Commercial, Johnston & Daniel and Via Capitale brands. Agents affiliated with the firm do approximately 140,000 annual transaction sides totaling $90 billion in annual sales.

Overall Rank: 16


Charlie Young
President and CEO
Coldwell Banker Real Estate

In September 2016 Young became president and CEO of Coldwell Banker Real Estate, which has approximately 90,000 agents in 3,000 offices in 49 countries around the world. He came to Coldwell Banker from sister Realogy brand ERA Franchise Systems, where he served as CEO for seven years.

Overall Rank: 20


OB Jacobi, Jill Jacobi Wood, & Geoff Wood
Managing Principals

Husband-and-wife Geoff and Jill Jacobi Wood and brother OB Jacobi oversee this second-generation family-owned company, which has 300 franchise offices and more than 6,000 agents throughout the western U.S. Jill and OB’s father, John Jacobi, founded Windermere in 1972. Wood oversees the company’s core infrastructure, Jacobi Wood manages the company's development and Jacobi runs the firm’s company-owned offices.

Overall Rank: 21


Kuba Jewgieniew
Founder and CEO

A former stockbroker and computer programmer, Jewgieniew founded RealtyONEGroup in 2005, and it has enjoyed strong growth ever since. Its 8,800 agents in 73 company-owned and franchised offices produced over 43,000 transactions valued at $16 billion in 2016. The firm is known for its flat-fee agent compensation model.

Overall Rank: 22


Gino Blefari
HSF Affiliates

Blefari oversees HomeServices of America’s franchise network HSF Affiliates, which serves more than 46,000 agents with the Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living real estate brands. The firm has 1,500 affiliate offices who do 352,000 annual transactions for over $105 billion in annual sales. Blefari also serves on the board of Project Upstream.

Overall Rank: 23


John Peyton
President and COO
Realogy Franchise Group

A seasoned franchise exec, Peyton joined Realogy in October 2016 in the newly created position of president and chief operating officer of the Realogy Franchise Group. In this role he oversees the day-to-day operations of the nation’s largest franchisor, whose brands include Coldwell Banker Real Estate, Century 21 Real Estate and Better Homes and Gardens Real Estate.

Overall Rank: 24


Matt Widdows
Founder and Chairman
HomeSmart International

Widdows founded Scottsdale, Arizona-based HomeSmart International in 2000, with a focus on empowering agents with technology while streamlining their operations. The firm’s agent flat-fee business model has catapulted the firm to rapid growth, both as a franchisor and a brokerage. It has over 11,000 agents who do nearly $11 billion in annual sales.

Overall Rank: 25


Pam O'Connor
President and CEO
Leading Real Estate Companies of the World

A highly influential industry leader, O'Connor leads the largest network of independent residential brokerages in the world with 550 member firms representing over 128,000 agents. Together, these firms account for over one million transactions and more than $350 billion in sales volume each year. O’Connor has led the organization since its inception in 2005.

Overall Rank: 26


Sherry Chris
President and CEO
BHG Real Estate

One of the highest profile franchise CEOs in real estate, Chris built the Better Homes and Gardens Real Estate (BHGRE) brand from the ground up to today’s 300-office, 10,000-agent operation. She has run the brand, which expanded to 11 new markets in 2016, since its launch in 2008. She joined the Realogy family in 2006 as chief operating officer for Coldwell Banker Real Estate.

Overall Rank: 27


Philip A. White, Jr.
President and CEO
Sotheby’s International Realty

A 35-year industry veteran, White leads Realogy’s luxury global real estate brand Sotheby’s International Realty, which has 20,000 agents and 850 offices in 65 countries. The brand has a long-term strategic alliance with Sotheby’s Auction House and handles more than 100,000 transactions and over $80 billion in sales each year.

Overall Rank: 36


Stephen Phillips
HSF Affiliates

As the chief operating officer of HomeServices of America’s franchise wing HSF Affiliates, Phillips is responsible for the franchisor’s daily operations in supporting 1,052 offices and over 46,000 agents under the Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate brands. Phillips joined HSF Affiliates in June 2012.

Overall Rank: 42


Steve Morris
Founder and Chairman
EXIT Realty Corp.

Morris founded EXIT Realty Corp. in 1996 and has grown the franchise to over 590 offices and approximately 23,000 agents in the U.S. and Canada. He is responsible for the firm’s innovative business model, which gives affiliate agents a residual bonus on the transactions of agents they recruit into the company.

Overall Rank: 44

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