COO, Zillow Group
Overall Rank: 10
Category: Technology Execs
Category Rank: 3
Promoted to Zillow Group’s No. 2 toward the end of 2015, Bohutinsky saw her first full year as Zillow Group chief operating officer in 2016. And what a year it was. Her power and influence both inside the industry’s most dynamic company and increasingly outside of it as a major influence in both technology and real estate, makes her the first woman to break into the SP200 top 10 and the most powerful woman in residential real estate today.
As chief operating officer, she oversees Zillow Group’s (NASDAQ: Z) organization, people (human resources, recruiting and learning and development), marketing, communications and consumer care spread across the firm’s stable of brands including Zillow, Trulia, StreetEasy, HotPads and Naked Apartments. Bohutinsky joined Zillow pre-launch in 2005 and built its marketing and communications divisions from the ground up.
Prior to this position, Bohutinsky served as Zillow Group’s chief marketing officer, leading brand strategy, growth and marketing for the company’s flagship Zillow brand. Within Zillow’s office tower overlooking Seattle’s Elliott Bay, she is often referred to by Zillow insiders as the smartest of a very smart group of senior executives, which includes other SP200 leaders Greg Schwartz, Errol Samuelson, and, of course, Spencer Rascoff.
Before joining Zillow, she ran communications for Hotwire, a discount travel site, where she led the firm’s PR launch in 2000. She continued through the company’s $675 million acquisition by IAC/InterActiveCorp in 2003. Bohutinsky started her career as a broadcast journalist, working for various CBS, NBC and ABC affiliates.
Bohutinsky also lends her expertise on the boards of directors of Avvo, the Web’s largest legal marketplace, and HotelTonight, a fast-growing mobile-based hotel booking service. She earned a bachelor’s degree in journalism and mass communications from Washington & Lee University and writes in her Zillow profile that her love affair with homes never ends.