President and COO, Realogy Franchise Group
Overall Rank: 24
Category: Corporate Execs
Category Rank: 14
A seasoned franchise exec, Peyton joined Realogy in October 2016 in the newly created position of president and chief operating officer of the Realogy Franchise Group. In this role he oversees the day-to-day operations of the nation's largest franchisor, whose brands include Coldwell Banker Real Estate, Century 21 Real Estate and Better Homes and Gardens Real Estate. Peyton came to Realogy from his senior vice president position at the large global hotel and leisure firm Starwood Hotels & Resorts Worldwide Inc. where spent 17 years. He reports to Realogy Franchise Group CEO Alex Perriello.
As head of Starwood’s Global Initiatives team from 2012 to 2014, Peyton directed company strategy around the world, including supply chain and revenue management initiatives. He has held a number of senior operations and marketing positions for Starwood, including chief marketing officer. Peyton holds an MBA in accounting and marketing from New York University, and a bachelor’s degree in English from the University of Pennsylvania.