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BUSINESS SUCCESS – November 9th, 2016

4 Ways Storytelling Can Make Your Personal Brand Pop

There were many reasons for the company’s success throughout the years, but one important factor was the use of storytelling to elevate the personal brand behind it. Storytelling isn’t the cornerstone of leadership, but it often enables leaders to connect with an audience in ways normal forms of communication fall short. CEOs like Kelleher, Richard Branson of Virgin Airlines and Steve Jobs of Apple are known for the ease with which they tell stories…

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AMERICAN EXPRESS – October 18th, 2016

The Lead-Generation Technique You Probably Haven’t Thought Of

Creating helpful and relevant gated content can give your business a boost in terms of sales. Pieces of gated content like white papers or case studies can be antidotes to this problem. These documents not only provide valuable information, but they’re also cost-effective marketing vehicles that attract new customers.

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MY TOTAL RETAIL – October 19th, 2016

The Amazon Effect: 3 Strategies to Start Killing it in Your Category

The retail landscape is changing, and it all can be traced back to a phenomenon dubbed the Amazon effect. This trend, in which online retailers are cutting into the market shares of even the biggest of big-box chains, has small business owners asking one question: What do we do?

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THE HUFFINGTON POST – August 8th, 2016

Machine Learning Is Redefining Real Estate Search

By teaching computers how to interpret the visual world, MLS photos are starting to unlock an enormous treasure trove of listing data that was previously unavailable. Read more about Computer Vision and how it is going to change the home buying process.

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THE HUFFINGTON POST – July 26th, 2016

How Executives Can Navigate the ‘Old Meets New’ Mindset of Tech Disruption

Technology’s forward movement is nothing new. It’s simply a question of whether you will allow it to disrupt you or whether you can ride the wave and make it work for your company.

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ENTREPRENEUR – July 21st, 2016

Language Barrier: How Words May Impede Problem-Solving

Positive words can’t completely solve a problem. They certainly can, however, help a message be better received. Let your words be confident, energetic, committed, focused, and positive. Here are some guidelines.

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T3 NAVIGATOR – July 7th, 2016

Real Estate Search Redefined

By teaching computers how to interpret the visual world, MLS photos are starting to unlock an enormous treasure trove of listing data that was previously unavailable. Read more about Computer Vision and how it is going to change the home buying process.

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OBSERVER – May 31st, 2016

How VC Funding Is Transforming the Real Estate Industry

The real estate brokerage business is one of America’s last cottage-type industries. In 2015, the Association of Real Estate License Law Officials (ARELLO) estimated the United States had roughly 2 million individual licensees active.

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ENTREPRENEUR – May 16th, 2016

How Entrepreneurs Can Use Predictive Analytics to Ride the House-Surfing Wave

When Zillow launched its website and Zestimate system a decade ago, home-buying veered onto a new track: Consumers felt empowered with the abundance of information they were gaining about the value of their homes, and about what it means to own one.

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IT PRO PORTAL – April 23rd, 2016

3 Standards Necessary for Increased Smart Home Security

The world is getting smarter, and houses are no exception. With nearly 80 per cent of Millennials rallying around smart home technology, the industry is projected to be a $58 billion business by 2020.

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RELEVANCE – April 8th, 2016

Marketing to Millennials Comes Down to 3 Simple Practices

Millennials are on the minds of almost everyone these days. Employers are trying to attract and retain them, political candidates are trying to win their votes, and marketers are, of course, trying to determine the best means of reaching them.

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BUSINESS 2 COMMUNITY – March 28th, 2016

5 Ways to Effectively Improve Conversion Rates

Generating a consistent flow of leads may sound like an ideal scenario. It’s a good indication your marketing efforts are attracting your target audience’s attention, but leads have little value if they are not converted.

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SWITCH AND SHIFT – March 23, 2016

3 Ways to Disrupt an Industry Before Someone Else Does

With the rapid evolution of technology and its immersion into nearly every industry and facet of our lives, change is inevitable and innumerable. But historic models and siloed structures steeped in designs from previous generations can hinder quicker innovation.

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IDEA MENSCH – February 5, 2016

A Community for people with Ideas

Ideanmensch talks with Stefan Swanepoel, chairman and CEO of the Swanepoel T3 Group.

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